I came across a really good article that I want to share with investors thinking of getting into the vacation rental business that I’d like to share with my readers.
It’s face and strategy, which puts owners at a disadvantage, but there is a light at the end of the tunnel. I myself have gotten a few negative reviews about my cottage rental and looking at their comments some of the comments were justified and some were not, the guests comments where from a purely personal perspective, with ideas of black mailing me about getting a refund, as we don’t give refunds, I was told in uncertain terms that their negative review would hurt my business, which I’m sure it did, but I won’t let myself be bullied and I certainly won’t pay my blackmailers!!
My logic against paying a blackmailer is even if you give a refund, where’s the guarantee that once they get the money they will still put in a bad review!!
According to Roomz at: www.roomz.ca
Here are 3 reasons why we should not fear getting a negative review.
(1) Negative reviews create trust. 70% of guests will believe the reviews when they see good and bad, 30% of guests will suspect fake reviews if they all appear to be all good! (Data provided by Reevoo). Important Note – Potential guests who go out of their way to read your bad reviews, will convert 65% more than the average guest. Nobody will expect your establishment to be perfect for every person. Bad reviews will provide balance.
(2) Negative reviews provide real feedback. They let us know what we are doing right and wrong. If a guest is reporting a problem, we should want to fix it as opposed to pretending it does not exist. Negative reviews will help us to make better business decisions. They will suggest we make dramatic improvements or stop doing it all together.
If guests don’t like the speed of your WiFi, speed it up or stop it. If guests love your master bedroom but hate the television, take it out or get a new 3D plasma!
(3) Negative reviews help your SEO. From Google’s point of view, it doesn’t matter if your reviews are negative or positive. Google sees it as a “sign of life” for your business and it’s generating some interest. They will list you higher in the search results!
And after all being at the top of Google’s search result isn’t such a bad place to be!!