Vacation Rentals – Getting Biggest Bang For Your Bucks

This is a concept that you have to understand. Doing all the right things can really lead to more bookings at better prices. But I would enter the market at or below the market, and then work my way up the next season. Being booked all year at reasonable prices is better than being half full at higher prices.

If you are new to this market or your vacation rental is just being listed for rent and you have no repeat business, we suggest you come into the market on the lower end. That does not mean you are giving your rental away. You have to do some research of your competition.

Let’s  say you have a 4 bedroom cottage.   There will be plenty of your neighbors’ listings to view. So finding a unit that is similar online should not be a problem.  You find plenty of comps, they are priced at about  $2700 to $3,500  during the peak season. They seem to be doing pretty well. You can view the online calendars to see how they are booked up. But do not rely on those 100%. Many owners do not keep them up to date.So this is the first year for your unit. You have a few months till summer and you have no repeat business as this is a new purchase for you. I would price your unit at $2495 for the peak weeks. This will look like a deal to most prospects, you can start taking bookings now and build up a client list.Pricing your vacation rental is one of the first steps you need to take to be successful. If you are too low, you will be full but lose out on some income. Too high and you could miss out on bookings and have a vacant unit. So what are you to do?If you are doing the proper amount of advertising, you should have no trouble getting some business. Here are some other things you need to consider to get a competitive advantage on your competition. By using online reservations and online credit card processing you already have an advantage in the vacation rental by owner world.   So you will be able to take bookings faster and easier than the other vacation rentals listed online.

This means you are the path of least resistance. More people will be attracted to book with you since it is easy, fast and convenient. Who wants to wait 7-30 days to mail documents back and forth? They want to book a vacation now!

Add this to a great slide show of your vacation rental, and a Google map showing the exact location.   So now you go into your next season with a list of past guest, you email them about the new season and they want to come back to stay with you since it was easy, they loved your rental and you stayed in touch. Now you can raise your prices to at or above the market. Now your rate would be at $2,795 per week in the prime time.

Using all the tools that you need can make a huge difference. If your competition does not put the time in that you do, you will win.

vactionrentalprofits

Business Tip 8: Figure out the details of your business, but at some point you’ll have to jump in and just go! Share on X
Posted in vacation rental | Tagged , , , , , , , , , | Leave a comment

Cruising Around The World – Your Next Vacation Rental Investment?

I can see in the not so far distant future, that you’ll be able to live and cruise year round.  I predict that you’ll be able to buy “Time Shares” on Cruise ships. Baby Boomers who want a carefree life style and travel the world, not having to worry about their safety or worry where their next meal or sleeping arrangement, will be the target market.

 

Cruises come in all shapes and sizes, giving you tons of variety. One of the best features of a cruise is the flexibility it offers. You can literally go to a travel agent and name your port, or at least a general area from which you want to leave. In the United States alone, cruises leave from Alaska, Florida, California, and a number of other states. Caribbean cruises are popular, of course, but you can also find cruises in Europe, Africa and other countries throughout the world.

cruise is super easy to plan, beyond budgeting. While some may find this a bit limiting, most enjoy the stress-free idea of not having to plan a vacation – they do the planning for you!  You will find that most cruises include meals and entertainment, but on some, you have to pay for drinks and shore excursions.

Instead of having to put together an itinerary yourself, you just “cruise” along, literally. The company running the cruise determines the entertainment, you don’t have to leave your cruise ship to enjoy a variety of activities,  as well as set the course, taking you to various ports of interest.

Location is not the only thing that is flexible. With a cruise, you can also be flexible about the amount of time you want to spend on vacation. Some cruises are very long,  lasting 10 to 14 days or longer ranging with a month to 3 months.

On the other hand, most cruise lines offer shorter 3-day cruises for those with lower budgets or those who do not want to spend their entire vacation on a ship. You can also find short day cruises, so if you are going on vacation near a coast, you might want to look into an evening cruise, daylong sightseeing cruise, or other short tourist option.

So is this the way of the future?  Retirement couldn’t be more attractive than being on a Cruise Ship. Investing in “vacation rental” properties like bed & breakfasts, time shares, short term housing and perhaps in the near future, cruise ship time shares are great alternatives to add to your real estate portfolio.

Happy Investing

Maria Rekrut

 

03-26-13-vacation-rental-31-300x199

 

Facebook is king for young parents and retirees. Take note if you are reaching out to this demographic! Share on X
Posted in vacation rental | Tagged , , , , , , , , | Leave a comment

How Marketable Is Your Rental Property?

The vacation rental industry has turned into an enormous billion dollar market that has taken shape and has been evolving world wide over the past few decades. Online services have followed, assisting vacation rental property owners to now effectively market their vacation rental property online.

 

In addition to online services that simply allow you to list your property on their Website for people to inquire about, entirely new companies have emerged focused around the vacation rental industry.

 

Here are 3 ways to determine if your property is a suitable Vacation Rental – While there are many vacation rentals on the market today, it certainly helps if your property has unique features.

 

1.  It is important to determine whether or not your property is marketable and desirable.
You should ask yourself the following questions:  Is my property up-to-date enough and have the amenities that many travelers are looking for such as high-speed internet, jacuzzi tubs, etc.  Is my property in a frequented geographic area?  Is my property’s location desirable (i.e. on the water, great views, or close to landmarks such as theme parks.
2.  Prepare a Description of the Property, Amenities, nearby Activities and Bedroom/Room Layout
It’s very critical to provide potential guests with accurate information regarding your property. You’ll use this information in marketing your property on various Websites throughout the Internet. You’ll need to put together a descriptive paragraph or two regarding the property, a list of the amenities & activities, and room/bed layout.
3.  Create a System for Providing a Key or Entry Instructions to Guests
If you are going to rent your property as a vacation rental, you will need to somehow provide a key to your guests. Most property owners generally tend to setup a lockbox on their property.
You can use property agents to provide the key or simply meet the guests at the property themselves to walk through the property and provide entry instructions, keys, and other property details.
Vacation rental owners are still  renting out their rentals. There is an element of satisfaction in preparing your own property for rental, marketing it, then seeing the fruits of your labor when the rentals actually come pouring in. While this is not for everyone, people with time on their hands generally like to take the reigns when it comes to renting out their own properties.
04-16-13-rental-property1
Posted in Marketing, vacation rental | Tagged , , , , , , , | 1 Comment

Challenges Of Owning a Bed and Breakfast

Starting a bed and breakfast can be rewarding but it comes with its challenges. Before starting a bed and breakfast, it is wise to do your research. Ask yourself if you are truly suited for entrepreneurship and if you understand the significant effort that may be required.
You should thoroughly enjoy the field you are getting into and believe in your product or service because it may take up much of your time, especially in the start-up phase.   Several aspects need to be considered such as regulations, financing taxation, managing your business, advertising, and much more.

Bed & Breakfast Industry Overview

The bed and breakfast industry is made up of establishments primarily engaged in providing short-term lodging in homes. These establishments provide guest rooms in private homes or in small buildings converted for this use, and they often have a unique or historic character. Bed and breakfasts are characterized by highly personalized service, and the inclusion, in the room rate, of a full breakfast served by the owner or owner-supervised staff.

Questions to ask yourself before starting a bed and breakfast:

  • Is your home located in a desirable setting?
  • What makes your home unique or attractive?
  • Must the structure of your home be altered to function well for you, your family and your guests?
  • Will additional furnishings be needed?
  • Will you have the time, money, and skills needed?
  • Is your family prepared to have strangers stay in their house?
  • Have you consulted professionals with expertise related to the bed and breakfast industry?
  • Do you like being with people? Do you have good hosting, conversational and listening skills?
  • Do you enjoy maintaining a neat and clean home?
  • Are you well-organized (e.g., to maintain reservation schedules and prepare breakfast)?
  • Do you understand the basics of managing, accounting and bookkeeping?
  • Have you done your research (demand, competition, advertising)?
  • Do you have realistic expectations? (Do not expect big profits. These are not get-rich-quick operations.)

Choosing Your Location

Choosing the right location for your business is important; for most businesses, an appropriate location is critical. A good location will depend on the needs of your business, where your customers and competitors are, and such things as taxes, zoning restrictions, noise and the environment.

Licenses, Permits and Regulations

All businesses must comply with regulations and obtain necessary licences and permits. When creating a business, you must contact your local government and your state and federal governments. The question of licences, permits and regulations is very complex and there is no uniformity throughout the country. It is better for you to start with your local government (local city hall, town or village office or rural municipal office).

Most of the time it has the authority to issue its own business licenses. Verify with them also about local regulations, licensing requirements, and zoning by-laws that control property uses in their municipalities. Then contact your state government and the federal government.   Contacts for these administrations can be found in the government listings of your telephone directory  site.

Examples of licenses, permits and regulations:

  • business license
  • tourism establishment license
  • food establishment license
  • liquor sales license

I’ve just outlined a few things to consider before you enter the wonderful world of owning a Bed and Breakfast.

Happy Investing,

beprepared

 

Real Estate Tip 7: Leave your buyers alone to make their decision - 20-30 minutes is optimal! Share on X
Posted in vacation rental | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Writing A Vacation Rental Contract

When renting out a vacation home, a homeowner should have a rental contract, or agreement, which spells out everyone’s obligations in order to ensure that both parties are clear as to what exactly the agreement is, and are protected, should the other not hold up his or her end of the bargain.

 

Writing  A  Vacation Rental Contract

1.  Create a title for your contract.  The title of a contract should be at the top of the document in bold type and should reflect the contents of the agreement.

2.  Describe the parties to the contract and state the date the contract will be signed. When describing a party, include his or her name, and the title by which he or she will be referred to throughout the contract, such as Guest, Homeowner, or Tenant.

For example, “This Vacation Rental Agreement is being entered into by John Smith, “Guest”, and Jane Smith, “Homeowner”, this 10th day of April 2013.”

3.  Describe the property being rented.  One or two sentences stating the address of the property and what furnishings and/or appliances are included is sufficient.

For example, “The property is located at 1212 Lawrence Street, Lawrenceville, ON 55555, is furnished, and includes a refrigerator, oven, stove, and dishwasher.”

4.  State the term of the lease.  One sentence, which states the date upon which the Guest may enter the premises, and the date upon which he or she must vacate it is sufficient.

For example, “This lease begins on May 1, 2013 (“Check-in Date”) and ends on October 31, 2013 (Check-out Date).” 5.  Provide the payment details. Include the amount of the deposit and monthly payments due, the date upon which it is due, the form(s) of payment accepted (cash, check, money order, or credit card), the beginning and ending dates of the payments, and the address where payments should be mailed and/or can be dropped off.

For example, “Guest shall pay to Homeowner a deposit in the amount of $700 due upon execution of this Agreement, and then $1200 on the 1st day of each month, beginning on June 1, 2013 and ending on September 1, 2013. Payment shall be in cash or personal check or money order made payable to Jane Smith, and mailed to Jane Smith, 1212 Lawrence Street, Lawrenceville, ON 55555.”

6.  Describe your cancellation policy.  Keep this simple and easy to understand.

For example, “Should Guest cancel his or her reservation, in writing, at least twenty-one (21) days prior to the Check-in Date, one hundred percent (100%) of the deposit will be refunded. All other cancellations will result in no refund of the deposit.”

7.  Describe the terms of your deposit refund policy.  A sentence or two stating when the deposit will be refunded, under what circumstances it will not be refunded, and to whom and in what form it will be returned is sufficient.

For example, “All deposits will be refunded by check payable to the first Guest listed on this agreement, within forty-five (45) days of Guest’s Check-out Date. If any amounts are subtracted from Guest’s deposit refund, a complete invoice will be provided to Guest along with any partial deposit refund.”

If you allow guests to purchase a non-refundable deposit waiver in lieu of paying a security deposit, this information should be included in this section.

8.  Define the duties of each party.  This section can be as long or as a short as needed to completely and accurately describe the duties of each party. Some things to consider including in this section of the agreement are:  Condition in which the property should be left.  While it seems obvious that a Guest should leave the property clean and undamaged, ideas about what clean and undamaged means may vary. Be specific about what you mean by clean. For example, “Guest shall leave the property swept and vacuumed, with washed appliances and bath fixtures, and trimmed lawn.”

Having your lawyer or paralegal look over your vacation rental contract is highly recommended.

Happy Investing

05-05-14-rental-contract

 

A consistent username and photograph is essential on social media, or no one will be able to find you! Share on X
Posted in vacation rental | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Is Your Vacation Rental Marketable?

The vacation rental industry has turned into an enormous billion dollar market that has taken shape and has been evolving worldwide over the past few decades. Online services have followed, assisting vacation rental property owners to now effectively market their vacation rental property online.

In addition to online services that simply allow you to list your property on their Website for people to inquire about, entirely new companies have emerged focused around the vacation rental industry.

Here are 3 ways to determine if your property is a suitable Vacation Rental – While there are many vacation rentals on the market today, it certainly helps if your property has unique features.

1. It is important to determine whether or not your property is marketable and desirable. You should ask yourself the following questions: Is my property up-to-date enough and have the amenities that many travelers are looking for such as high-speed internet, jacuzzi tubs, etc. Is my property in a frequented geographic area? Is my property’s location desirable (i.e. on the water, great views, or close to landmarks such as theme parks.

2. Prepare a description of the property, amenities, nearby activities and bedroom/room layout – It’s very critical to provide potential guests with accurate information regarding your property.

You’ll use this information in marketing your property on various Websites throughout the Internet. You’ll need to put together a descriptive paragraph or two regarding the property, a list of the amenities & activities, and room/bed layout.

3. Create a System for Providing a Key or Entry Instructions to Guests – If you are going to rent your property as a vacation rental, you will need to somehow provide a key to your guests. Most property owners generally tend to setup a lockbox on their property.

You can use property agents to provide the key or simply meet the guests at the property themselves to walk through the property and provide entry instructions, keys, and other property details.

Vacation rental owners are still renting out their rentals. There is an element of satisfaction in preparing your own property for rental, marketing it, then seeing the fruits of your labor when the rentals actually come pouring in. While this is not for everyone, people with time on their hands generally like to take the reigns when it comes to renting out their own properties.

Happy Investing

 

07-03-13-vacation

 

Join the conversation! Keep up to date on trends, hashtags, and even memes. You never know – it might even be fun! Share on X
Posted in Real Estate Investing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Is This The End Of Small Real Estate Investors?

In Canada, right now, it’s becoming more and more difficult for real estate investors to make money. The reason for this is that it’s becoming more challenging for real estate investors to obtain money from the bank.  Also, the Landlord and Tenant Board’s guidelines are making it increasingly difficult to evict tenants. This will force landlords to sell their properties because of a bad tenant issue, which will incur effect on the serious small residential real estate investors.

 

What I predict for the future is that the small landlord will sell their properties and less people will invest in small properties, therefore, small real estate investors who own duplex, triplex or fourplex will sell their properties. This will force the tenants to move into either a larger apartment building or the tenants themselves will be purchasing a condo or house.

The perpetual apartment renter will end up in buildings owned by commercial real estate investors or will live in government owned buildings. This will produce a larger division between small and large real estate investors.

If we continue this way, the landlord will face more challenges in choosing their tenants. The small investors will be putting their money without making a profit on their properties. Myself as a real estate investor, I sold a number of my properties when I realized because of the new Landlord and Tenant Board guidelines I was less able to control what was going on with my properties. I decided that it was not fair for people who take financial risks to have other people determine how I run my business. So I decided to sell my properties and keep the money in the bank.   At this point, I’m investing in properties that are not regulated by the Landlord and Tenant Board.

I look forward to hearing from other real estate investors who feel the same way as I do and who want to share their war stories.

09-16-13-small-investors

Posted in Real Estate Investing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Banking In The Real Estate World

As a real estate investor, I find it difficult to understand why banks make it so complicated for real estate financing, especially when real estate investors have to prove themselves to the bank that they are a good financial risk.   In fact, the bank should be looking for real estate investors who have strong portfolios.  Banks should actively seek good investors to lend their money to, instead of waiting for customers to come to them, they should come to us, the real estate investors.  What the bank should actually do is to come  to the investors proactively, ask what they need in their upcoming project, and lend them more mortgage funds to facilitate their investments.

For instance, I have been with a number of banks and financial institutions for years, some of them even as much as 30 years. I have been putting money in there, why can’t they come to me and say can we lend you more money to make more money.  What I think is that nowadays, the banks should change and do something different for the real estate investor.

The bank should trace the people who are making money for them, partner with them on their projects, figure out how much money they need for their next project. Then the bank should be able to get a mortgage broker involved and do the mathematics to see whether the investors are able to make money or not.  Actually, there are three parties involved, they are the mortgage broker, the banker and the real estate investor.  And they should talk as a unit, the mortgage brokers know the financial situation of their customers who have cooperated with them  for years.

The mortgage broker can prove to the bank that their customers are a good financial risk by reviewing the investors portfolio and  from past  performance.    Therefore, it will become easier for real estate investors to borrow money from banks.  If someone has been losing money and has declared bankruptcy in some cases for more than one time, how can the bank possibly lend them money? On the other hand,  investors who pay their debts on time have proven themselves to be good investors, why wouldn’t the bank want to lend them  more money?   Where is the logic in that?

 

10-16-13-Bank

Posted in Real Estate Investing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How To Start A Business With Zero Funds

Starting a new business  isn’t always easy, but with the right attitude, and not wanting to make a million in the first year, you can comfortably start a new business. In fact you can start  one without spending more than a few dollars. I’ll give you a quick and brief overview to get you started.

 

Six Steps to Starting a Business with Zero Funds
1.    I would run the business from my home or apartment or even a room…whatever, don’t waste your money on office space, meet your clients in a coffee shop.
2.    Take a small  portion of  funds and put it toward a good website,  people have to  find you, if they can’t find you, you can’t make money.  Or learn to build your own website.
3.    Get business cards and don’t spend a lot of money getting them made, you can get 250 cards for free from Vistaprint.
4.    Next I would find a mentor ( at no cost).  Start to network at Business after Five events with various Chambers of Commerce.  Look for Meetup groups in your area that have your customers attending and market, market, and….more  marketing to these folks.
5.    Ask your friends and family if they know anyone who needs you service or product. It’ll take up to 5 years to get your business to a place where you start to make enough money to live off of.
6.    I suggest to all new businesses, that while they build their business they also get a part time job.
You don’t want to  starve while you’re building your business from scratch and you need to pay your bills. You can’t think straight if you don’t have enough money to pay bills, rent and food.
Good Luck, it’s not easy to start from scratch, but it’s exciting!!
11-20-13-no-money
Posted in Real Estate Investing | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Vacation Home Owners – Don’t Fear Negative Reviews

I came across a really good article that I want to share with investors thinking of getting into the vacation rental business that I’d like to share with my readers.

 

It’s face and strategy, which puts owners at a disadvantage, but there is a light at the end of the tunnel.  I myself have gotten a few negative reviews about my cottage rental and looking at their comments some of the comments were justified and some were not, the guests comments where from a purely personal perspective, with ideas of black mailing me about getting a refund, as we don’t give refunds, I was told in uncertain terms that their negative review  would hurt my business, which I’m sure it did, but I won’t let myself be bullied and I certainly won’t pay my blackmailers!!

My logic against paying a blackmailer is even if you give a refund, where’s the guarantee that once they get the money they will still put in a bad review!!

According to Roomz at: www.roomz.ca

Here are 3 reasons why we should not fear getting a negative review.

(1) Negative reviews create trust. 70% of guests will believe the reviews when they see good and bad,  30% of guests will suspect fake reviews if they all appear to be all good! (Data provided by Reevoo). Important Note – Potential guests who go out of their way to read your bad reviews, will convert 65% more than the average guest. Nobody will expect your establishment to be perfect for every person. Bad reviews will provide balance.

(2) Negative reviews provide real feedback. They let us know what we are doing right and wrong. If a guest is reporting a problem, we should want to fix it as opposed to pretending it does not exist. Negative reviews will help us to make better business decisions. They will suggest we make dramatic improvements or stop doing it all together.

If guests don’t like the speed of your WiFi, speed it up or stop it. If guests love your master bedroom but hate the television, take it out or get a new 3D plasma!

(3) Negative reviews help your SEO. From Google’s point of view, it doesn’t matter if your reviews are negative or positive. Google sees it as a “sign of life” for your business and it’s generating some interest. They will list you higher in the search results!

And after all being at the top of Google’s search result isn’t such a bad place to be!!

03-31-14-negative-reviews

Posted in Real Estate Investing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment