10 Tips For Vacation Rental Owners

1. Fill Your Rental Calendar With Last Minute Travelers

While most people rent vacation homes in advance, some wait until the last minute. You can position yourself to scoop up those travellers by making a few adjustments to your marketing and rental procedures. Then, you will make more money, as you will be able to keep your calendar full throughout the year.

2. Amenities for Golfers

Is your vacation rental located near a golf course? If so, you should make the most out of your location. Include golf amenities in your home so renters will be more likely to stay with you. By including certain amenities, you will be able to keep a full rental calendar.

3. Enhance Your Listing with a Virtual Tour

Vacation rental owners need to have the best listing possible. Part of providing a great listing is including a virtual tour. A virtual tour is a tour that is filmed and then put online so others can view it. There are many benefits to include.

4. Finding the Right Vacation Rental Management Agency

If you are a vacation rental owner that wants to use a management agency, you need to be sure you pick the right one. There are lots of agencies available that are competing for your business. You need to narrow down the prospects by examining each company.

5. Avoid Vacation Rental Bans

Bans prevent in some states and provinces, owners from renting their property to short-term guests. State and local governments, as well as home owners associations, can initiate vacation rental bans.

These bans are devastating to owners. However, they can be avoided. Those who follow a certain set of guidelines will form good relationships with the community, and thus be able to continue renting their property to guests.

6. Insure Your Vacation Rental Property

Your vacation rental property is an investment, and thus it is important to protect it. One of the best ways to protect it is with insurance. There are many different types of insurance for owners to consider before advertising their property to renters.

7. Lower Prices Mean Fewer Customers

The vacation rental industry is booming, and the boom has caused some owners to re evaluate their pricing strategy. They feel they have to lower their prices to remain competitive, when in fact lowering prices can lower their chances of renting the property. When vacation rental owners lower their prices, they fall victim to a variety of problems.

8. Increase Bookings in the Off Season

The off season presents some challenges to vacation rental owners. Business slows down a bit, and owners have to become more creative in order to keep their bookings steady. One of the best ways to make bookings in the off season is to market to couples.

9. Finding an Investment Property

Return on investment and location are important for investors who are buying vacation rentals. Investors want to make money from renters, and they want a property they can spend time at during their own vacations. Because of that, people have to be careful during the property selection process. They must find a home that meets their personal needs, as well as their business needs.

10. The Art of the Headline

The headline is one of the most basic, and yet most important, aspects of creating a vacation rental listing. It is essential for owners and managers to write a headline that is both compelling and informative. In order to do this, they must master some basic copy writing and research skills.

Happy Letting and Investing!!

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Timeshares The Good The Bad And The Ugly

Timeshares are based on the concept of fractional ownership in a property. You can purchase one month,then you own 1/12 of the unit. Other buyers will purchase the remaining fractions. When you purchase one week at a timeshare condominium each year, you own 1/52 portion of the unit.

 

There are two general programs:

  • Deeded – You purchase an ownership interest in the property.
  • Non-Deeded – You lease the right to use the property for a specific amount of time each year for a pre set number of years.

From there, the various ownership structures become more complex. Some properties operate on points systems. These are often referred to as “vacation clubs”. With these, you purchase a specific number of points that can be redeemed at a variety of destinations.

Some plans let you “bank” unused points. You can purchase a fixed week, which means that you own the right to use the unit during the same week each year, or you can purchase a floating week, which generally gives you the right to use the property during a predetermined period of time.

Timeshare properties can often feature larger and more luxurious accommodations than standard hotels and are generally located in desirable places.

The pitch timeshare sales people use to convince consumers to purchase billions of dollars worth of timeshares each year. How would you like to have a wonderful vacation in a beautiful location at a reasonable price? Would you like to repeat that vacation every year?

When you are standing in a beautiful condominium overlooking the perfect beach and sparkling blue water, it is easy to succumb to the sales pitch. Remember, timeshare salespeople are in the business of selling. But just because they tell you that you are getting a great deal, doesn’t mean that you really are.

Before you buy, take some time to research the property and talk to other timeshare owners. Don’t make your decision in haste and never let the salespeople rush you.

I would suggest that you go back to your home and think about it before you jump in and buy. Banks will not give you a mortgage to purchase timeshares.  People either pay for their timeshares by going into their saving’s accounts or use their lines of credit.

Look for my next article where I will discuss what owners can expect for their money when they invest in timeshares.

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Timeshares, Good Or Bad Investment?

A timeshare is not an investment. Investments are designed to appreciate in value, generate income, or do both. A timeshare is unlikely to do either, despite what the salesperson says. Thus, selling for a profit is an uphill battle considering you need to convince someone to pay more for a used unit and factor in all the fees you paid over the years.

The huge volume of used timeshares on the market, the appeal of buying new versus used, and the marketing muscle of the firms selling new timeshares all work against the idea that you will make a profit reselling your used timeshare.

A timeshare is not an investment, it’s a vacation. It’s also an asset that is likely to lose value over time. Ultimately, timeshares are like swimming pools, if you buy one, do so because you love the idea of owning it, not because you expect to make a profit.

If you do take the plunge, remember that you are buying a repeatable vacation. Just as spending $2,000 on a trip to an exotic beach is not an investment; neither is spending $50,000 plus maintenance fees on a timeshare.

The very nature of the sales process should be a hint about the reality of the issue and the hard sales techniques used by the sales people. Have you ever heard of a mutual fund, purchasing a house, or any other investment that offered you a free weekend in an exotic spot just for giving the product a try?

Like any major purchase, the decision to buy into a timeshare is a decision that requires careful consideration. It involves a large amount of money up front and considerable recurring costs. You should ask plenty of questions, be aware that you should know that the value of these timeshares is in their use as vacation destinations, not as investments.12-12-12-timeshare-300x214

 

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Vacation Marketing For Success

This article is for owners who have their own website for their vacation rental. If you don’t have your own website, hire someone to build it for you. If you can’t afford to hire someone, then have a friend make a site for you. The point is, in today’s market it’s important to have not only a regular website but also a mobile website.Did you know that mobile web usage is set to overtake desktop usage by the year 2014?

 

The first thing you have to do as a new vacation rental owner is to have a website built by an experienced webmaster who understands the importance of Social Media, SEO, and placement of Vacation Rentals on all major search engines. I highly recommend that you find a webmaster who has experience with building vacation rental websites and is knowledgeable with this form of business.

These days, with a bad overall economy, it is even more important to keep that revenue coming in even when you are not in your peak season. After having your website built, then you need to get down to the business of marketing your vacation rental website online.

Savvy marketing can be an excellent way to keep your property fully booked. Fortunately, there are lots of options for vacation rental owners to choose from when it comes to selecting an online vacation rental advertising medium.

That can be a good and a bad thing – just because a vacation rental website exists, that does not mean that paying an annual fee to have a listing on that website is going to lead to inquiries and bookings for the owner. As with many things, there are lots of dependencies that will determine success.

The higher the vacation rental website is on that list, the better you are likely going to do by paying them for a listing on their vacation rental website. Check where that particular vacation rental website you are considering advertising on shows up in Google rankings for searches that a renter is likely to enter. For example, if you had a vacation rental for rent in New York City, see which vacation rental website comes up first for a Google search of “new york city vacation rentals“.

After clicking on the link from the Google search results that takes you to a particular vacation rental website, take a look at how many vacation rental properties show up on that page that Google took you to.

In the vacation rental website business, we call that a “city index page”. Many vacation rental websites will charge more to be closer to the top of the page.The closer to the top your property shows up on the city index page, the more page views and leads you are going to get. Many vacation rental websites will charge more to be closer to the top of the page. This will lead to more inquiries and bookings for you, but as a business owner, you have to weigh that against how much more that will cost.

Marketing is another skill that all vacation rental owners will have to build skills in, the business of owning a vacation rental is a lot more complicated than it was 20 years ago, as there’s a lot more competition to deal with. Ongoing education and savvy marketing will put you ahead of your competition.

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Vacation Rentals – Getting Biggest Bang For Your Bucks

This is a concept that you have to understand. Doing all the right things can really lead to more bookings at better prices. But I would enter the market at or below the market, and then work my way up the next season. Being booked all year at reasonable prices is better than being half full at higher prices.

If you are new to this market or your vacation rental is just being listed for rent and you have no repeat business, we suggest you come into the market on the lower end. That does not mean you are giving your rental away. You have to do some research of your competition.

Let’s  say you have a 4 bedroom cottage.   There will be plenty of your neighbors’ listings to view. So finding a unit that is similar online should not be a problem.  You find plenty of comps, they are priced at about  $2700 to $3,500  during the peak season. They seem to be doing pretty well. You can view the online calendars to see how they are booked up. But do not rely on those 100%. Many owners do not keep them up to date.So this is the first year for your unit. You have a few months till summer and you have no repeat business as this is a new purchase for you. I would price your unit at $2495 for the peak weeks. This will look like a deal to most prospects, you can start taking bookings now and build up a client list.Pricing your vacation rental is one of the first steps you need to take to be successful. If you are too low, you will be full but lose out on some income. Too high and you could miss out on bookings and have a vacant unit. So what are you to do?If you are doing the proper amount of advertising, you should have no trouble getting some business. Here are some other things you need to consider to get a competitive advantage on your competition. By using online reservations and online credit card processing you already have an advantage in the vacation rental by owner world.   So you will be able to take bookings faster and easier than the other vacation rentals listed online.

This means you are the path of least resistance. More people will be attracted to book with you since it is easy, fast and convenient. Who wants to wait 7-30 days to mail documents back and forth? They want to book a vacation now!

Add this to a great slide show of your vacation rental, and a Google map showing the exact location.   So now you go into your next season with a list of past guest, you email them about the new season and they want to come back to stay with you since it was easy, they loved your rental and you stayed in touch. Now you can raise your prices to at or above the market. Now your rate would be at $2,795 per week in the prime time.

Using all the tools that you need can make a huge difference. If your competition does not put the time in that you do, you will win.

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Cruising Around The World – Your Next Vacation Rental Investment?

I can see in the not so far distant future, that you’ll be able to live and cruise year round.  I predict that you’ll be able to buy “Time Shares” on Cruise ships. Baby Boomers who want a carefree life style and travel the world, not having to worry about their safety or worry where their next meal or sleeping arrangement, will be the target market.

 

Cruises come in all shapes and sizes, giving you tons of variety. One of the best features of a cruise is the flexibility it offers. You can literally go to a travel agent and name your port, or at least a general area from which you want to leave. In the United States alone, cruises leave from Alaska, Florida, California, and a number of other states. Caribbean cruises are popular, of course, but you can also find cruises in Europe, Africa and other countries throughout the world.

cruise is super easy to plan, beyond budgeting. While some may find this a bit limiting, most enjoy the stress-free idea of not having to plan a vacation – they do the planning for you!  You will find that most cruises include meals and entertainment, but on some, you have to pay for drinks and shore excursions.

Instead of having to put together an itinerary yourself, you just “cruise” along, literally. The company running the cruise determines the entertainment, you don’t have to leave your cruise ship to enjoy a variety of activities,  as well as set the course, taking you to various ports of interest.

Location is not the only thing that is flexible. With a cruise, you can also be flexible about the amount of time you want to spend on vacation. Some cruises are very long,  lasting 10 to 14 days or longer ranging with a month to 3 months.

On the other hand, most cruise lines offer shorter 3-day cruises for those with lower budgets or those who do not want to spend their entire vacation on a ship. You can also find short day cruises, so if you are going on vacation near a coast, you might want to look into an evening cruise, daylong sightseeing cruise, or other short tourist option.

So is this the way of the future?  Retirement couldn’t be more attractive than being on a Cruise Ship. Investing in “vacation rental” properties like bed & breakfasts, time shares, short term housing and perhaps in the near future, cruise ship time shares are great alternatives to add to your real estate portfolio.

Happy Investing

Maria Rekrut

 

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How Marketable Is Your Rental Property?

The vacation rental industry has turned into an enormous billion dollar market that has taken shape and has been evolving world wide over the past few decades. Online services have followed, assisting vacation rental property owners to now effectively market their vacation rental property online.

 

In addition to online services that simply allow you to list your property on their Website for people to inquire about, entirely new companies have emerged focused around the vacation rental industry.

 

Here are 3 ways to determine if your property is a suitable Vacation Rental – While there are many vacation rentals on the market today, it certainly helps if your property has unique features.

 

1.  It is important to determine whether or not your property is marketable and desirable.
You should ask yourself the following questions:  Is my property up-to-date enough and have the amenities that many travelers are looking for such as high-speed internet, jacuzzi tubs, etc.  Is my property in a frequented geographic area?  Is my property’s location desirable (i.e. on the water, great views, or close to landmarks such as theme parks.
2.  Prepare a Description of the Property, Amenities, nearby Activities and Bedroom/Room Layout
It’s very critical to provide potential guests with accurate information regarding your property. You’ll use this information in marketing your property on various Websites throughout the Internet. You’ll need to put together a descriptive paragraph or two regarding the property, a list of the amenities & activities, and room/bed layout.
3.  Create a System for Providing a Key or Entry Instructions to Guests
If you are going to rent your property as a vacation rental, you will need to somehow provide a key to your guests. Most property owners generally tend to setup a lockbox on their property.
You can use property agents to provide the key or simply meet the guests at the property themselves to walk through the property and provide entry instructions, keys, and other property details.
Vacation rental owners are still  renting out their rentals. There is an element of satisfaction in preparing your own property for rental, marketing it, then seeing the fruits of your labor when the rentals actually come pouring in. While this is not for everyone, people with time on their hands generally like to take the reigns when it comes to renting out their own properties.
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Challenges Of Owning a Bed and Breakfast

Starting a bed and breakfast can be rewarding but it comes with its challenges. Before starting a bed and breakfast, it is wise to do your research. Ask yourself if you are truly suited for entrepreneurship and if you understand the significant effort that may be required.
You should thoroughly enjoy the field you are getting into and believe in your product or service because it may take up much of your time, especially in the start-up phase.   Several aspects need to be considered such as regulations, financing taxation, managing your business, advertising, and much more.

Bed & Breakfast Industry Overview

The bed and breakfast industry is made up of establishments primarily engaged in providing short-term lodging in homes. These establishments provide guest rooms in private homes or in small buildings converted for this use, and they often have a unique or historic character. Bed and breakfasts are characterized by highly personalized service, and the inclusion, in the room rate, of a full breakfast served by the owner or owner-supervised staff.

Questions to ask yourself before starting a bed and breakfast:

  • Is your home located in a desirable setting?
  • What makes your home unique or attractive?
  • Must the structure of your home be altered to function well for you, your family and your guests?
  • Will additional furnishings be needed?
  • Will you have the time, money, and skills needed?
  • Is your family prepared to have strangers stay in their house?
  • Have you consulted professionals with expertise related to the bed and breakfast industry?
  • Do you like being with people? Do you have good hosting, conversational and listening skills?
  • Do you enjoy maintaining a neat and clean home?
  • Are you well-organized (e.g., to maintain reservation schedules and prepare breakfast)?
  • Do you understand the basics of managing, accounting and bookkeeping?
  • Have you done your research (demand, competition, advertising)?
  • Do you have realistic expectations? (Do not expect big profits. These are not get-rich-quick operations.)

Choosing Your Location

Choosing the right location for your business is important; for most businesses, an appropriate location is critical. A good location will depend on the needs of your business, where your customers and competitors are, and such things as taxes, zoning restrictions, noise and the environment.

Licenses, Permits and Regulations

All businesses must comply with regulations and obtain necessary licences and permits. When creating a business, you must contact your local government and your state and federal governments. The question of licences, permits and regulations is very complex and there is no uniformity throughout the country. It is better for you to start with your local government (local city hall, town or village office or rural municipal office).

Most of the time it has the authority to issue its own business licenses. Verify with them also about local regulations, licensing requirements, and zoning by-laws that control property uses in their municipalities. Then contact your state government and the federal government.   Contacts for these administrations can be found in the government listings of your telephone directory  site.

Examples of licenses, permits and regulations:

  • business license
  • tourism establishment license
  • food establishment license
  • liquor sales license

I’ve just outlined a few things to consider before you enter the wonderful world of owning a Bed and Breakfast.

Happy Investing,

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Writing A Vacation Rental Contract

When renting out a vacation home, a homeowner should have a rental contract, or agreement, which spells out everyone’s obligations in order to ensure that both parties are clear as to what exactly the agreement is, and are protected, should the other not hold up his or her end of the bargain.

 

Writing  A  Vacation Rental Contract

1.  Create a title for your contract.  The title of a contract should be at the top of the document in bold type and should reflect the contents of the agreement.

2.  Describe the parties to the contract and state the date the contract will be signed. When describing a party, include his or her name, and the title by which he or she will be referred to throughout the contract, such as Guest, Homeowner, or Tenant.

For example, “This Vacation Rental Agreement is being entered into by John Smith, “Guest”, and Jane Smith, “Homeowner”, this 10th day of April 2013.”

3.  Describe the property being rented.  One or two sentences stating the address of the property and what furnishings and/or appliances are included is sufficient.

For example, “The property is located at 1212 Lawrence Street, Lawrenceville, ON 55555, is furnished, and includes a refrigerator, oven, stove, and dishwasher.”

4.  State the term of the lease.  One sentence, which states the date upon which the Guest may enter the premises, and the date upon which he or she must vacate it is sufficient.

For example, “This lease begins on May 1, 2013 (“Check-in Date”) and ends on October 31, 2013 (Check-out Date).” 5.  Provide the payment details. Include the amount of the deposit and monthly payments due, the date upon which it is due, the form(s) of payment accepted (cash, check, money order, or credit card), the beginning and ending dates of the payments, and the address where payments should be mailed and/or can be dropped off.

For example, “Guest shall pay to Homeowner a deposit in the amount of $700 due upon execution of this Agreement, and then $1200 on the 1st day of each month, beginning on June 1, 2013 and ending on September 1, 2013. Payment shall be in cash or personal check or money order made payable to Jane Smith, and mailed to Jane Smith, 1212 Lawrence Street, Lawrenceville, ON 55555.”

6.  Describe your cancellation policy.  Keep this simple and easy to understand.

For example, “Should Guest cancel his or her reservation, in writing, at least twenty-one (21) days prior to the Check-in Date, one hundred percent (100%) of the deposit will be refunded. All other cancellations will result in no refund of the deposit.”

7.  Describe the terms of your deposit refund policy.  A sentence or two stating when the deposit will be refunded, under what circumstances it will not be refunded, and to whom and in what form it will be returned is sufficient.

For example, “All deposits will be refunded by check payable to the first Guest listed on this agreement, within forty-five (45) days of Guest’s Check-out Date. If any amounts are subtracted from Guest’s deposit refund, a complete invoice will be provided to Guest along with any partial deposit refund.”

If you allow guests to purchase a non-refundable deposit waiver in lieu of paying a security deposit, this information should be included in this section.

8.  Define the duties of each party.  This section can be as long or as a short as needed to completely and accurately describe the duties of each party. Some things to consider including in this section of the agreement are:  Condition in which the property should be left.  While it seems obvious that a Guest should leave the property clean and undamaged, ideas about what clean and undamaged means may vary. Be specific about what you mean by clean. For example, “Guest shall leave the property swept and vacuumed, with washed appliances and bath fixtures, and trimmed lawn.”

Having your lawyer or paralegal look over your vacation rental contract is highly recommended.

Happy Investing

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Is Your Vacation Rental Marketable?

The vacation rental industry has turned into an enormous billion dollar market that has taken shape and has been evolving worldwide over the past few decades. Online services have followed, assisting vacation rental property owners to now effectively market their vacation rental property online.

In addition to online services that simply allow you to list your property on their Website for people to inquire about, entirely new companies have emerged focused around the vacation rental industry.

Here are 3 ways to determine if your property is a suitable Vacation Rental – While there are many vacation rentals on the market today, it certainly helps if your property has unique features.

1. It is important to determine whether or not your property is marketable and desirable. You should ask yourself the following questions: Is my property up-to-date enough and have the amenities that many travelers are looking for such as high-speed internet, jacuzzi tubs, etc. Is my property in a frequented geographic area? Is my property’s location desirable (i.e. on the water, great views, or close to landmarks such as theme parks.

2. Prepare a description of the property, amenities, nearby activities and bedroom/room layout – It’s very critical to provide potential guests with accurate information regarding your property.

You’ll use this information in marketing your property on various Websites throughout the Internet. You’ll need to put together a descriptive paragraph or two regarding the property, a list of the amenities & activities, and room/bed layout.

3. Create a System for Providing a Key or Entry Instructions to Guests – If you are going to rent your property as a vacation rental, you will need to somehow provide a key to your guests. Most property owners generally tend to setup a lockbox on their property.

You can use property agents to provide the key or simply meet the guests at the property themselves to walk through the property and provide entry instructions, keys, and other property details.

Vacation rental owners are still renting out their rentals. There is an element of satisfaction in preparing your own property for rental, marketing it, then seeing the fruits of your labor when the rentals actually come pouring in. While this is not for everyone, people with time on their hands generally like to take the reigns when it comes to renting out their own properties.

Happy Investing

 

07-03-13-vacation

 

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